Brothers Jon & Niko combined their love for art and top water fishing when they started creating the first range of Malosi prototypes in Jon’s spare bedroom. Lures made in these formative years were handcrafted from timber, following a meticulous and time-consuming process developed over many years.

Following the success of their prototyping years, the brothers formally founded Malosi in 2020 and started to develop their process for sale. They spent almost two years testing developing an all-new way of building lures, one that would see all models reworked and digitised, new materials sourced and explored, new tech introduced, and a completely new production process built from the ground up.