Our journey began in 2023 when we stumbled upon a small town called Pai in Thailand. It was there, amidst the serene surroundings, that we encountered a simple sticker on a wall advertising breathwork, meditation, and the intriguing concept of cold exposure. This chance encounter sparked our curiosity and led us into the world of cold exposure, where we delved into the incredible story of Wim Hof, known as 'The Ice Man'. From conquering Mount Everest without clothes to securing 26 superhuman feats in the Guinness Book of Records, Wim Hof's journey captivated us.

Through Wim's teachings and the results of clinical studies, we discovered the remarkable potential of humans to regulate their autonomic functions, elevate core temperature, and bolster immunity using the power of breath, mindset, and cold exposure.